Comparative advertising and price: Implementation of Directive 97/55/EC in Germany and England compared formatIsbn:Softcover - 9783838683713 Das Buch hebt vergessene Schätze

Das Buch hebt vergessene Schätze und erinnert an unvergessene Momente

Derzeit leben etwa acht Millionen Menschen illegal in der EU (vgl

Kriterien für die aus dieser Betrachtung konzipierten vier Kommunikationsstrategien sind u

den veränderten Rahmenbedingungen zu begegnen und die sich ergebenden Chancen

Spielereien

Comparative advertising and price: Implementation of Directive 97/55/EC in Germany and England compared formatIsbn:Softcover - 9783838683713 Das Buch hebt vergessene SchätzeInhaltsangabe: Abstract: With the coming into force of Directive 97 55 EC, one of the issues that arose was as to how EU Member States will choose to implement the provisions concerning admissibility of comparative advertising. This dissertation will focus on the Directive? s transposition into English and German law with special regard to price comparisons, each model of implementation being situated at the extreme end of the scale. English law,